Privacy policy

‍1. Responsible person and data protection consultant

Responsible for the collection and processing of your personal data in accordance with data protection laws is:

HOCHDORF SwissNutrition AG
Siedereistrasse 9
P.O. Box 691
6281 Hochdorf
switzerland
Phone: +41 41 914 65 65
email: hochdorf@hochdorf.com 
web page: https://www.hochdorf.com 

Any data subject can contact our data protection advisor directly at any time with any questions or suggestions regarding data protection:

HOCHDORF SwissNutrition AG
For example, Data protection consultant
Siedereistrasse 9
P.O. Box 691
6281 Hochdorf
Phone: +41 41 914 65 65
email: datenschutz@hochdorf.com

The EU representative of HOCHDORF Swiss Nutrition AG is Swiss Infosec (Deutschland) GmbH, Unter den Linden 24, 10117 Berlin, Germany; e-mail: hochdorf.dataprivacy@swissinfosec.de.

2. General information about personal data and its processing

2.1. How do we handle personal data?

Data protection is particularly important in our company. We treat your personal data confidentially and in accordance with applicable legal data protection laws and this privacy policy.

In principle, it is possible to use our websites without providing any personal data. However, if a data subject wishes to make use of special services (e.g. contact via contact form, newsletter subscription) on our website, it may be necessary to process personal data.

If the processing of personal data is necessary, the processing of personal data is always carried out in accordance with the provisions of the applicable data protection laws.

2.2. background

By means of this privacy policy, we would like to inform you about the type, scope and purpose of the personal data we collect, use and process (information that relates to a person and directly or indirectly identifies him or her) when you visit our websites, use our applications or use our services. We would also like to inform you about your rights.

2.3. Types of personal data

Among other things, we process personal data that we receive from, collect from, or create for customers, website visitors, job applicants and other persons.

In particular, this includes the following types of personal data:

• Contact and identification data (this includes, for example, first and last name, postal address, telephone number, email address, or user account information)

• Contract data (this includes, for example, information on related services/products and remuneration

• Communication data (this includes, for example, physical or electronic correspondence with HOCHDORF, use of our contact form, telephone or video calls, appointment booking details)

• Marketing data (this includes, for example, information on how to order a newsletter or participate in a competition)

• Eligibility data for discounted purchase of goods (to support people in need of financial assistance and mothers who have given birth to twins)

• Data related to job applications (this includes, for example, letters of recommendation and/or application, CVs, qualifications, job references)

• Meta/usage data and other technical data (e.g. IP address, MAC address of the smartphone or computer, information about your device and settings, cookies)

As far as this is permitted, we also obtain publicly available sources (e.g. debt collection registers, land registers, commercial registers, press, Internet) or from authorities and other third parties (such as address dealers). In addition to the data about you that you give us directly, the categories of personal data that we receive about you from third parties include, in particular, information about you in correspondence and meetings with third parties, information about you that people from your environment (family, consultant, legal representative, etc.) give us so that we can conclude or process contracts with you or involving you (e.g. references, your address for deliveries, powers of attorney), compliance information legal requirements, information from banks, insurance companies, sales and other contractual partners from us to use or provide services by you (e.g. payments made, services provided), information from the media and the Internet about you (insofar as this is indicated in a specific case, e.g. as part of an application, marketing/sales, etc.), your addresses and, if applicable, interests and other socio-demographic data (for marketing).

2.4. Purposes and legal basis for processing personal data

We process personal data from you and other persons, to the extent permitted and as indicated to us, for the following purposes, in which we (and sometimes also third parties) have a legitimate interest in accordance with the purpose:

• Visiting and using our websites (see below for details)

• New registration for a user account as a prerequisite for receiving certain services from us

• Communication with customers and third parties and processing of inquiries

• Advice in connection with the purchase of our products

• Administration and accounting

• advertising and marketing, provided that you have not objected to the use of your data (if we send you advertising as an existing customer from us, you can object to this at any time, we will then put you on a blacklist against further advertising)

• Development of our services and website and other platforms on which we are present

• Job applications (see below for details)

• Market and opinion research, media monitoring

• Enforcement of legal claims and defense in connection with legal disputes and regulatory proceedings

• Regulatory compliance

• Guarantees of our operations, in particular IT, our website and other platforms

If the processing of personal data is necessary to fulfill a contract with you, which is necessary for the delivery of goods or the provision of another service or consideration, this contract fulfilment serves as the legal basis. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services.

If we are subject to a legal obligation that requires the processing of personal data, this compliance obligation serves as the legal basis for processing.

If the processing of personal data is necessary due to vital interests, these vital interests serve as the legal basis for processing.

If the processing of personal data is necessary to protect a legitimate interest of our company or a third party and if the interests, fundamental rights and fundamental freedoms of the data subject outweigh the former interest, these legitimate interests serve as the legal basis for processing.

Insofar as you have given us consent to process your personal data for specific purposes, we process your personal data within the framework of and based on this consent, unless we have any other legal basis and we need one. A given consent can be withdrawn at any time, but this has no effect on the data processing provided. You can send us a revocation by e-mail or by post to the (e-mail) address mentioned in section 1.

Otherwise, we always process your personal data in compliance with the basic principles of data protection law.

2.5. Data transfer and transfer abroad

As part of our activities and for the purposes mentioned above, as far as is permitted and indicated, we also disclose personal data to third parties, either because they process it for us (order data processing), or because they want and may use it for their own purposes as permitted by law (data disclosure). In particular, this concerns:

• Service providers, including contract processors, suppliers and other business partners

• IT service provider (e.g. web hosting provider, service provider for CRM/online marketing)

• banking institutions and payment service providers, collection agencies

• customers

• public, including visitors to websites and social media

• authorities

• Debt collection partners

• other parties in possible or actual legal proceedings

• auditor

Data recipients are partly domestically, but partly also abroad. Whenever possible, your data is processed in Switzerland or within the European Union or the European Economic Area. If data could be transferred to a country in which there is an inadequate level of legal data protection, we require that the recipient take appropriate measures to protect personal data, e.g. by agreeing on so-called EU standard clauses. In certain cases, we can transfer data in accordance with data protection requirements even without such contracts, e.g. if you have consented to the corresponding disclosure or if the disclosure is necessary for contract processing, for the establishment, exercise or enforcement of legal claims or for overriding public interests.

2.6. data security

As the person responsible for data processing, we have implemented numerous technical and organizational measures to ensure the most complete protection possible against loss and manipulation as well as against unauthorized access by third parties to the personal data processed via this website. The measures taken are intended to ensure the confidentiality and integrity of your personal data as well as the availability and resilience of our systems and services when processing your personal data over time. They also ensure that your personal data is quickly restored and access to it in the event of a physical or technical incident.

Our websites and our blog have integrated an SSL certificate to increase security. The SSL certificate is used to encrypt the data that is exchanged via HTTP. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed.

Our security measures are constantly being improved in line with technological developments.

We also take our own internal data protection seriously. Our employees and service providers commissioned by us are bound to secrecy and comply with data protection regulations. In addition, they are only granted access to your personal data to the extent necessary.

2.7. General information about data deletion and storage period

Unless expressly stated in this privacy policy, we only process and store your personal data for as long as is necessary to fulfill our contractual and legal obligations or otherwise for the purposes for which the processing is carried out and, moreover, in accordance with the statutory retention periods. As soon as the purpose of storage no longer applies or a prescribed retention period expires, your personal data will be deleted or anonymized as far as possible.

3. Online marketing and digital communication with ActiveCampaign

On our website, we use the ActiveCampaign marketing automation software from ActiveCampaign, LLC, an American company based at 1 N DearBornst FL 5 (“ActiveCampaign”).

ActiveCampaign is an integrated software solution that covers various aspects of our digital marketing, sales and customer relationship management. We also use the tool for analysis purposes of our web offerings in order to optimize them and provide you with the best possible and user-friendly service.

We use ActiveCampaign to:

• contacting us using the contact form

• Subscription to the newsletter and sending out the newsletter

• Evaluations of the use of our newsletters (opening rate, click rate, cancellations, etc.)

The content of our websites and your personal data, which you provide, for example, when using our contact form or when registering for our newsletter, are stored on servers of our software partner ActiveCampaign. According to ActiveCampaign, your personal data may be processed in the USA, Australia or Ireland as well as in countries where ActiveCampaign service providers are based.

To ensure the security of your personal data, we have concluded ActiveCampaign an order processing agreement and EU standard contractual clauses to ensure an appropriate level of data protection. In addition, ActiveCampaign is certified under the EU-U.S. and Swiss-U.S. Data Privacy Framework.

For more information about data processing by ActiveCampaign, please see their privacy policy and Terms of use remove.

4. Contact form on landing page and email contact

Our product-specific landing pages contain a contact form, which you can use to contact us quickly, electronically. Alternatively, contact us via the provided
Email address is possible. In both cases, the information you provide will be processed for the conversation with you or for the purpose of processing your request and processing it.

The mandatory information (*) is required to process your request. The voluntary provision of further data makes it easier for us to process your request and enables us to provide you with more detailed information.]

Your personal data will not be passed on to unauthorized third parties.

The legal basis for processing contact requests is primarily our legitimate interest. This consists of communicating with you quickly and answering your inquiries. Should we process your data to fulfill a contract to which you are a party or to carry out pre-contractual measures, this is the legal basis.

The contact form with your personal data is provided via the Webflow service and the transmitted data is automatically forwarded to us via the Zapier Inc., 548 Market Street 6241 service, San Francisco, CA 94104, USA. Zapier processes data from you in the USA, among others. Zapier promises to ensure an appropriate level of data protection in its DataProcessing Addendum | Zapier based on standard EU contract clauses. Zapier is also certified under the EU-U.S. and Swiss-U.S. Data Privacy Framework. For more information about editing by Zapier, see Data PrivacyOverview | Zapier.

Your personal data will then be stored in our marketing automation tool ActiveCampaign. You have the option to object to the processing of your data at any time. Please send your objection to datenschutz@hochdorf.com. In this case, all personal data stored in the course of contacting us will be deleted immediately.

5. newsletters

On our website, you have the option to subscribe to our newsletter. With this newsletter, we inform you about us and our offers.

The mandatory information (*) is required to send you the newsletter. The voluntary provision of further data enables us to address Sienoch in a more targeted manner and to provide you with information.

Technical data collected during registration:

• IP address

• Date of registration and declaration of consent

• Web form that was used for registration

• Information about the double opt-in workflow

Other data that may be collected in the course of newsletter marketing:

• In our newsletters and other marketing emails, we partly and as far as permitted include visible and invisible image elements, which we can retrieve from our servers to determine whether and when you have opened the email so that we can also measure and better understand how you can use our offers and tailor them to you. You can block this in your email program; most are set to do so by default.

As part of the registration process, your consent will be obtained and referred to this privacy policy. If you register for our newsletter, you will immediately receive a confirmation email with a link. The link verifies your email address. This process is called double opt-in (DOI) and protects you and us from misuse of your email address and helps to prove that the consent is actually given by the owner of the
The email address is from.

The newsletter is sent based on your registration on our website. The legal basis for processing your personal data after subscribing to our newsletter is the existence of your consent. Existing customers also have the option of sending such newsletters based on our legitimate interest.

Your personal data will only be used for the regular sending of our newsletter and will not be passed on to unauthorized third parties. The data is stored in our ActiveCampaign marketing automation tool as long as the subscription is active. You can withdraw your consent to process your data at any time or unsubscribe from the newsletter free of charge. Each newsletter contains an unsubscribe link. In addition, you can send us an e-mail to datenschutz@hochdorf.com at any time and inform us of your withdrawal. All personal data that was stored as part of the newsletter subscription will be deleted immediately if you withdraw data processing and request data deletion at the same time.

6. downloads

We regularly create downloads such as white papers, infographics, e-books, presentations, flyers, etc. Creating a comprehensive white paper or an infographic requires a lot of preparation time and therefore valuable resources.

With regard to the points explained under point 2 on the scope and purpose of processing as well as its legal basis, storage, revocation and deletion periods, we collect marketing-specific data, such as company name, function, etc. The evaluation of these questions helps us to create further content.

7. comment function

Our blog contains a comment function that allows you to comment on posts on www.bimbubble.ch using the “Supabase” tool from Supabase, Inc., 970 Toa Payoh North 07-04,318992 Singapore. The use of this comment function requires you to enter your first name (or a pseudonym) and email address. All other information, such as name and website, is voluntary. It is necessary to provide your e-mail address so that we can forward any complaints about your comments in the blog and ask you to comment on them. When you write a comment on our blog, in addition to the comment you left, the first name you have chosen and the time when the comment was created will be published. Your email address and all other voluntary information are stored in Supabase, but not published, not passed on to third parties and only processed for the purpose of the comment function. Your IP address is also logged. This is done for security reasons and in the event that someone leaves illegal content in comments. The storage of this personal data is therefore in our own interest so that we can provide evidence in the event of an infringement of the law. The personal data you provide will not be passed on to third parties unless such transfer is required by law or for legal defense.

We reserve the right to delete comments with offensive, threatening, false or racist content.

If you provide us with your personal data through the comment function, you will always disclose this data on an expressly voluntary basis. Our legitimate interest serves as the legal basis for processing.

Your personal data will be kept in Supabase until you object to the processing. You have the option to object to the processing of your data submitted via the comment function at any time. Please send your objection to datenschutz@hochdorf.com. All personal data that you have saved as part of the comment function will be deleted in the event of a withdrawal. This means that all comments from you on our blog will also be deleted.

8. Analytical data and reporting

Using GoogleAnalytics or Microsoft Clarity, we can, among other things, carry out the following analytical surveys and evaluations:

• activity on our website and blog

• Number of page views and time spent by the website visitor

• Click path of the respective visitor

• Downloads of files made available via the website

• Visits to landing pages

• Opening rates of emails from newsletters and campaigns

The legal basis for processing is our legitimate interest. Our legitimate interest in processing is to further improve our offer and our website and to adapt them to customer needs.

You can unsubscribe from tracking at any time using the “Reject” button in the cookie message.

9. applications

If you apply for a job with us, we process your personal data for the purpose of processing the application process. Processing can also be carried out electronically, in particular via our website via Abacus Reserach AG, Abacus-Platz 1, 9300 Wittenbach, Switzerland. This is particularly the case if an applicant submits relevant application documents to us electronically, for example by e-mail or via an online form on the website.

This data is only stored, evaluated, processed or forwarded internally as part of your application. They can also be processed for statistical purposes (e.g. reporting). In this case, no conclusions can be drawn about individual persons.

Your applicant data marked as mandatory fields (*mandatory) is required in order to assign the application to you, to contact you regarding your application and to be able to check the chances of success of your application.

The legal basis for processing application data is our legitimate interest in carrying out the application process as well as the existence of your consent. As part of the application process, your consent is therefore obtained for the processing of the data using an online form and reference is made to this privacy policy. Should we process your data to fulfill a contract to which you are a party or to carry out pre-contractual measures, this is the legal basis.

You have the option to withdraw your consent at any time. Please send your withdrawal to personal@hochdorf.comor datenschutz@hochdorf.com or to the email address provided in the job posting. In this case, all personal data stored as part of the application process will be deleted immediately.

If we conclude an employment contract with you, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with legal requirements. If the application process ends without employment, your application documents will be deleted 6 months after completion of the application process, unless you have expressly given us your consent to store and store your information in our applicant pool for the filling of future positions for a maximum of one year. You have the option to withdraw this consent at any time retrospectively. You can withdraw your consent at personal@hochdorf.comoder datenschutz@hochdorf.com or send to the email address of the HR contact person with whom you were in contact.

10. cookies

When you visit our website, you will be informed that we use cookies. At the same time, you will be made aware of this privacy policy and given the opportunity to object to the setting of cookies.

Cookies are small text files that are stored on your computer. We use cookies to automatically recognize you the next time you visit our website. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies also make it possible to analyse your use of the website.

You can differentiate between first-party and third-party cookies. First-party cookies are those that are set for our website. All other cookies are third-party cookies. Our websites use both first-party and third-party cookies.

Not all cookies collect personal data.

The following personal data can be collected, among other things, through cookies:

• IP address

• login information

The following non-personal data may be collected through cookies, among others:

• Browser language

• session information

Most of the cookies we use are so-called “session cookies.” They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. We also use “analysis cookies.” These are used to monitor anonymized user behavior on the website, for example to record the number of visits per page. The data collected is used exclusively to optimize the performance and design of this website. These cookies are third-party cookies (e.g. Google Analytics, Microsoft Clarity, Brevo). However, the data is collected in anonymized form and used exclusively by us.

If you do not want cookies to be used in general, you can view and delete cookies stored in your browser settings and control the use of cookies in general. For more information, please contact your browser's help function or the manufacturer of your browser. However, it cannot be ruled out that important parts of our websites and the services offered there will no longer function properly unless you allow cookies.

The legal basis for processing personal data using technically necessary cookies is our legitimate interest. The legal basis for processing personal data through non-technically necessary cookies (analysis cookies) is your consent.

11. Google Analytics

Our website uses Google Analytics, a web analysis service provided by Google LLC, 1600Amphitheatre Parkway Mountain View, CA 94043, USA, or if you are staying in the European Economic Area (EEA) or Switzerland, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

Google uses cookies. The information generated by the cookie about your use of our website (including your IP address) is usually transmitted to a Google server in the USA and stored there.

On our behalf, Google uses this information to evaluate your use of our website, to compile reports on website activity and to provide us with other services related to website usage and Internet usage. In doing so, pseudonymous user profiles of users can be created from the processed data.

Google Analytics 4 enables the anonymization of IP addresses by default. As a result, Google within Switzerland or the EU/EEA abbreviates your IP address before transmission. Only in exceptional cases is the full IP address sent to a Google server and abbreviated there.

The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data. You can prevent cookies from being saved yourself by setting your browser software accordingly. You can also prevent Google from collecting the data generated by the cookie and related to your use of our website and from processing this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.Wir but please note that in this case you may not be able to use all functions of this website to their full extent.

Your personal data is processed on the legal basis of your consent.

We use tools provided by Google which, according to Google, can process personal data in countries where Google or its subcontractor Maintain facilities. Google promises in its”Data Processing Addendum for Products where Google is a DataProcessor”, to ensure an adequate level of data protection by relying on EU standard contractual clauses. Google is also certified under the EU-U.S. and Swiss-U.S. Data Privacy Frameworks.

Your personal data will be deleted or anonymized after 14 months.

More information about Google's privacy policy can be found here: www.google.com/analytics/terms/de.htmland here https://policies.google.com/privacy 

12. Google Ads

On our websites, we use the Google Ads online advertising program from Google Ireland Limited, which is part of Google marketing services, to draw attention to our offers with the help of advertising material on external websites. Based on the data from the advertising campaigns, we can determine how successful the individual advertising measures are.

Google Ads sets a cookie on your computer (“conversion cookie”) if you have reached our website via a Google ad. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification.

If you visit certain of our websites and the cookie has not yet expired, we and Google can recognize that you clicked on the ad and were thus redirected to our website. Each Google Ads customer is assigned a different cookie. Cookies can therefore not be traced via the websites of Google Ads customers. We do not collect or process any personal data ourselves in these advertising measures. We receive statistical evaluations from Googlelediglich. Based on these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of advertising material; in particular, we cannot identify you on the basis of this information.

Based on the information collected, interest-based categories are assigned to your browser. These categories are used to place interest-based advertising.

By using Google Ads, we reach users who have already visited our website. This allows us to present our advertising to target groups who are already interested in our products or services.

You can prevent participation in this tracking process in a number of ways, including:

• by setting your browser software accordingly, in particular, the suppression of third-party cookies means that you will not receive ads from third parties;

• by disabling cookies for conversion tracking by using the appropriate Personalized advertising settings from Google make;

• via the deactivation page of Network Advertising Initiative, in addition about the US self-regulation campaign”YourAdChoices“or the European equivalent”Your Online Choices”

For more information on how it works and data protection, please see the Google Ads Privacy Policy and Terms of Use.

13. Google Adsense

On our website “AdSense”, we use the Google marketing service provided by Google Ireland Limited for advertisements from third parties. AdSense uses cookies, which enable Google and its partner websites to place ads based on users' visits to this website or other websites on the Internet. The information generated by cookies about the use of this website (including the user's IP address) and delivery of advertising formats is transmitted to a Google server in Ireland and stored there. This information can be passed on by Google to Google's contractual partners. However, Google will not combine your IP address with other data stored by you.

More information about privacy and cookies for advertising on Google AdSense can be found in the privacy policy and the Terms of use found by Google.

14. Google Ad Manager

On our website, we use the “Google Ad Manager” from Google Ireland Limited to manage and optimize advertisements. Google Ad Manager allows us to manage and display advertisements on our website. To integrate these ads in a technically correct manner, we use the so-called GooglePublisher Tag (GPT) — a JavaScript code that recognizes ad spaces and delivers ads dynamically. When you visit our website, the IP address of the device, browser and device type, time of access, information about the advertisements displayed (e.g. number, placement, clicks) and cookies are transmitted to Google. This information can be used by Google to deliver ads that are relevant to you (e.g. based on previous website visits).

More information about privacy and cookies for advertising on Google Ad Manager can be found in Google's privacy policy and terms of use.

15. Google marketing platform

The online marketing tool Google Marketing Platform (“GMP”) uses cookies to display ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are shown in which browser and can thus prevent them from being displayed multiple times.

In addition, GMP can use cookie IDs to record so-called conversions, i.e. whether a user sees a GMP ad and later visits the advertiser's website and buys something there. According to Google, GMP cookies do not contain any personal information.

Your browser automatically creates a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this service. According to Google, through the integration of GMP, Google receives the information that you have accessed the corresponding part of our websites or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your user account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out and store your IP address.

EU standard contractual clauses have been concluded as appropriate guarantees because data transfers to countries with inadequate data protection cannot be ruled out. We use the Google Marketing Platform based on our legitimate interest. For more information about GMP, please visit the Google Marketing Platform website.

16. Use of Google Maps

On our website, we use Google Maps from Google LLC, 1600Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”). This allows us to display interactive maps directly on the website and enables you to conveniently use the map function.

By using Google Maps, information about your use of our website (including your IP address) can be transmitted to a Google server in the USA and stored there. Google may store this data as user profiles for the purpose of tailoring services, advertising and market research. If you are signed in to Google, your data is directly associated with your account. If you do not wish to do so, you must log out first.

If you do not agree with the processing of your data, it is possible to deactivate the Google Maps service and thus prevent the transfer of data to Google. To do this, you must deactivate the JavaScript function in your browser. However, we would like to point out that in this case you will not be able to use the Google Maps or will only be able to use them to a limited extent.

For more information, please see the Google Maps Terms of Use and Google's Privacy Policy.

17. Microsoft Ads

Our website uses Microsoft Advertising, an online marketing service provided by Microsoft Corporation, based in the USA, or if you have your usual residence in the European Economic Area (EEA) or Switzerland, Microsoft IrelandOperations Limited, based in Ireland (“Microsoft”).

We've included Microsoft's Universal Event Tracking (UET) tag on our website. This tag allows us to analyze how you use our website if you have reached our website via a Microsoft ad (so-called “conversion measurement”). To make this possible, Microsoft stores cookies on your device after you have clicked on a Microsoft ad. In this way, Microsoft and we can recognize that someone clicked on an ad, was redirected to our website and reached a previously specified target page (so-called “conversion page”). We only learn the total number of users who clicked on an ad placed by Microsoft and were then redirected to the conversion page. We do not receive any information that allows us to identify you personally.

According to Microsoft, the information generated in this way about your use of our website can be maintained and stored and processed on a Microsoft server in the USA and in any other country in which Microsoft or its affiliated companies, subsidiaries or service providers maintain facilities. Insofar as it is a country without an adequate level of data protection, Microsoft ensures the protection of your personality by concluding EU standard contractual clauses, among other things.

Microsoft is also certified under the EU-U.S. and the Swiss-U.S. Data Privacy Framework.

If you do not want to participate in the MicrosoftAdvertising tracking process, you can also deactivate the necessary setting of a cookie via your browser settings or use the Microsoft “Settings for Ads” opt-out page.

For more information about privacy, Microsoft advertising, and how Microsoft handles your data, you can read the Microsoft Privacy Policy, the MicrosoftAdvertising website, or the “Microsoft Advertising Agreement.”

18. Microsoft Clarity

On our website, we use Microsoft Clarity, an analysis service provided by Microsoft Corporation, based in the USA, or if you normally reside in the European Economic Area (EEA) or Switzerland, Microsoft Ireland Operations Limited, based in Ireland (“Clarity”).

Clarity enables us to better understand the needs of our website visitors and also serves us in particular for optimization and marketing purposes as well as the interest-based design of our website. Clarity makes it possible to track movements on our website (so-called “heat maps”) and to track all these user interactions, including individual sessions, by displaying animations (so-called “session recordings”). Clarity uses cookies for this purpose.

The information collected using cookies includes in particular interaction (e.g. clicks, scrolling and mouse-overs) and diagnostic data (e.g. script and image errors). Which information is processed in detail by Clarity can be found here.

The data generated using Microsoft Clarity can be stored for up to 12 months and is then deleted.

To learn more about how Clarity works, visit the Clarity website, who ClarityDocumentation as well as the ClarityFAQ. For more information about data protection and how Microsoft handles your data, please see section 17 and the Microsoft Privacy Policy.

19. TikTok Pixel

We have also embedded the TikTok pixel from the Chinese company Byte-Dance on our website. The responsible body is TikTok Pte Ltd. based in Singapore, if you have your habitual residence in the USA, TikTokinC. based in the USA or if you have your habitual residence in the European Economic Area (EEA), the United Kingdom or Switzerland, TikTok Technology Ltd. based in Ireland and TikTok InformationTechnologies UK Ltd. (“TikTok”).

With the help of DestikTok Pixels, TikTok is able to identify visitors to our online offerings as a target group for displaying ads (so-called “TikTok Ads”). Accordingly, we use the TikTok pixel to display the TikTok ads placed by us only to TikTok users who have also shown an interest in our online offerings or who are determined by certain characteristics (e.g. interest in specific topics or products based on the websites visited) feature. In addition to this information, other data, such as your IP address or information about the device you use, is also transmitted to TikTok. With the help of the TikTok pixel, we want to ensure that our TikTok ads meet the potential interest of users and are not annoying. From the time of transmission, TikTok processes this data on its own responsibility. Accordingly, we have no influence on further processing by TikTok.

By using cookies, TikTok can then recognize you in the TikTok member area and optimize the efficiency of advertisements, e.g. by offering ads aimed at target groups. The prerequisite for this is that you have a TikTok account and are logged in to the TikTok member area. If you're not a TikTok member, you won't be affected by this data processing.

20. Pixel conversion tracking with Pinterest tag

We use that. “Pinterest Day” from Pinterest Inc., 651 Brannan Street, San Francisco, CA94107, USA, or if you have your habitual residence in the European Economic Area (EEA) or Switzerland, Pinterest Europe Ltd., PalmerStonhouse, 2nd Floor, Fenian Street, Dublin 2, Ireland.

With the help of the Pinterest tags, Pinterest is on the one hand able to identify visitors to our online offers as a target group for displaying ads (so-called “Pinterest ads”). Accordingly, we use the Pinterest tag to display the Pinterest ads placed by us only to Pinterest users who have also shown an interest in our online offerings or have certain characteristics (e.g. interests in specific topics or products, which are determined on the basis of the websites visited), which we transmit to Pinterest (so-called “ActAlike Audiences”). With the help of the Pinterest tag, we also want to ensure that our Pinterest ads match the potential interest of users and are not annoying. With the help of the Pinterest tag, we can also track the effectiveness of Pinterest ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on an interest ad (so-called “conversion”).

The interest tag is directly integrated by Pinterest when you visit our website and can save a so-called cookie, i.e. a small file, on your device. If you then log in to Pinterest or visit Pinterest while logged in, your visit to our online offer will be noted in your profile. The data collected about you is anonymous to us and therefore does not provide us with any conclusions about the identity of the users.

Pinterest processes the data as part of Pinterest's privacy policy. Accordingly, winning information on the presentation of Pinterest ads is provided in Pinterest's privacy policy: https://policy.pinterest.com/de/privacy-policy.

You can object to the collection by the Pinterest tag and the use of your data to display Pinterest ads. Here you can visit the page set up by Pinterest and follow the instructions there about usage-based advertising settings: https://www.pinterest.com/settings/.Dazu you must be logged in to Pinterest. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.  

If you do not have a Pinterset account, you can also use cookies for audience measurement and advertising purposes via the deactivation page of the network advertising initiative http://www.aboutads.info/choices/oder on the European website http://www.youronlinechoices.com/de/praferenzmanagement/widersprechen.

21. Webflow

This site is hosted on Webflow's Content Delivery Network (CDN). This is a service provided by WebflowInc.,398 11th Street, 2nd Floor, San Francisco, California, 94103. The Webflow CDN provides duplicates of data from a website on various Webflow servers distributed worldwide. This results in faster website loading time, higher reliability, protection against brute force attacks and increased protection against data loss. A large part of the elements and source code of this website are obtained from the Webflow CDN when the page is accessed. As a result of this retrieval, your IP address is transmitted anonymously to Webflow servers abroad in the EU and stored there for 24 hours. This anonymized storage for 24 hours is used to protect against brute force attacks. There is no tracking or other further processing of this data. The use of the Webflow CDNER is in the interest of greater reliability of the website, increased protection against data loss, protection against brute force attacks and a better loading speed of this website. This represents a legitimate interest of HOCHDORF Swiss Nutrition AG.

Webflow is also certified under the EU-U.S. and the Swiss-U.S. Data Privacy Framework. Webflow's current privacy policy can be found at: https://webflow.com/legal/eu-privacy-policy‍.

22. Google Floodlight

Based on our legitimate interest, the Bimbosan website uses Google's Floodlight Tag to measure the effectiveness of our advertising campaigns, limit the number of times you see a specific ad and only display ads that are relevant to you and your interests. In particular, information about the advertising you clicked on and your previous user behavior on third websites is collected and stored. Google uses a cookie ID to record which ads are placed in which browser and can thus prevent them from being displayed multiple times. In addition, Google can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a Google ad and later calls up our website with the same browser and buys something there. The cookies do not contain any personal information, such as email addresses, names or addresses.

As a result of the marketing tools used, your browser automatically creates a direct connection to Google's server. By embedding the Floodlight tag, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads.

In addition, the FloodLightTags used enable us to understand whether you perform certain actions on our website after you have accessed or clicked on one of our display/video ads on another platform (conversion tracking). Google uses this cookie to understand the content with which you have interacted on our website so that it can send you targeted advertising later on.

EU standard contractual clauses have been concluded as appropriate guarantees because data transfers to countries with inadequate data protection cannot be ruled out. The use of the Floodlight tag is based on our legitimate interest.

23. Meta Pixel

On the Bimbosan website, we have embedded the Meta Pixel, a code snippet from Meta Platforms Inc., based in the USA, or if you are habitually resident in the European Economic Area (EEA) or Switzerland, Meta Platforms Ireland Ltd., based in Ireland (“Meta”).

With the help of Meta Pixel, Meta is able to identify visitors to our websites as a target group for displaying ads (so-called “Facebook” or “Instagram Ads”). Accordingly, we use the meta pixel to display the Facebook and Instagram ads placed by us only to Facebook and/or Instagram users who have also shown an interest in our online offerings or have certain characteristics (e.g. interests in specific topics or products, which are determined on the basis of the websites visited), which we transmit to Meta (so-called “CustomAudiences”). With the help of the meta pixel, we want to ensure that our Facebook and Instagram ads are in line with the potential interest of users and are not annoying.

In addition, the Meta Pixel allows us to understand the effectiveness of Facebook and Instagram ads for statistical and market research purposes by seeing whether users are redirected to our website after clicking on a Facebook or Instagram ad (so-called “conversions”).

By using cookies, Meta can then recognize you in the member area of Facebook or Instagram and optimize the efficiency of advertisements, e.g. by offering advertisements aimed at target groups. The prerequisite for this is that you are logged into the Facebook or Instagram member area. If you are not a member of Facebook or Instagram, you are not affected by this data processing.

General information on Meta's use of data, your rights in this regard and options for protecting your privacy can be found in Meta's data policy, available on the Facebook website, or instagram. Specific information and details about the META pixel and how it works can be found in the Meta help section. If you generally want to object to the collection by Meta Pixel and the use of your data to display Facebook or Instagram ads, you can do this in the Facebook advertising settings or the Instagram privacy settings. To do this, you must be logged in to Facebook or Instagram. We use the Meta Pixel based on our legitimate interest. EU standard contractual clauses have been used as appropriate guarantees because data transfers to countries with inadequate data protection cannot be ruled out.

24. Cloudflare CDN

On our website, we use Cloudflare CDN, a service provided by Cloudflare Inc., based in the USA (“Cloudflare”).

Cloudflare provides a globally distributed ContentDelivery network with DNS. Technically speaking, Cloudflare redirects the exchange of information between your web browser and our website. This allows Cloudflare to monitor data exchange and act as a layer of protection between our servers and potentially harmful data. During this process, Cloudflare may use technologies such as cookies to identify Internet users, using these technologies exclusively for the tasks described here.

To protect your privacy, we have concluded a “data processing supplement” including EU standard contractual clauses with Cloudflare. Cloudflare is also certified under the EU-U.S. and Swiss-U.S. Data Privacy Framework.

You can find more details about security and data protection at CloudFlare in their “Privacy Policy”.

25. social media

Our website links to your Facebook, Twitter and LinkedIn presence. By linking to the respective pages using the icons, no data is transmitted to social media providers. Only when you actively click on one of the icons listed on the website is a connection established between your browser and the server of the relevant social network and data is transmitted to the respective provider. We have no influence on the type and scope of data that is then collected by social networks.

We would like to point out that you use our Twitter and LinkedIn pages and their functions on your own responsibility. This applies in particular to the use of interactive functions (e.g. commenting, sharing, rating). We would like to point out that the data collected about you in this context is processed by Twitter Inc. and LinkedIn Inc. and may be transferred to countries outside Switzerland or the EU/EEA. The providers describe in general terms what information Twitter and LinkedIn receive and how it is used in their data usage guidelines. There you will also find information about contact options and settings for advertisements. The data usage guidelines can be viewed here:

Twitter: https://twitter.com/de/privacy
LinkedIn: https://www.linkedin.com/legal/privacy-policy 
Facebook/Instagram: https://de-de.facebook.com/policy.php
YouTube: https://policies.google.com/privacy?hl=de&gl=de 

 YouTube videos

On our website, we use the services of YouTube LLC, based in the USA (“YouTube”), a subsidiary of Google LLC, to integrate videos. (“Google”).

When you start a YouTube video on our website, a connection to YouTube's servers is established. This tells the DemYouTube server which of our pages you have visited. This information (including your IP address) can be transmitted to a Google server in the USA and stored there. If you are logged into your YouTube account at the same time, you enable YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account before visiting our website.

We use the so-called extended data protection mode from YouTube. According to YouTube, this mode means that YouTube does not save any data about you as a visitor to our website before you watch or play the video. However, the extended data protection mode does not necessarily preclude the transfer of data to YouTube partners.

For more information, please see YouTube's Terms of Use and Google's Privacy Policy.

links

Our websites may contain links to other websites that are not operated by us and to which this privacy policy does not extend. We do not monitor these websites and are neither responsible for their content nor their handling of personal data. After clicking on the link, we no longer have any influence on the processing of any data transferred to third parties (such as the IP address or the URL), as the conduct of third parties is naturally beyond our control. Insofar as using the websites of other providers involves the collection, processing or use of your personal data, please note the privacy policies of the respective providers.

28. minors

Our offer is aimed at an adult audience. Minors, in particular children under 16 years of age, are prohibited from transmitting personal data to us or signing up for a service without the consent or consent of their parents or legal guardians. If we discover that such data has been transmitted to us, it will be deleted immediately. The parents (or legal representative) of the child can contact us and request deletion or cancellation.

29. server log files

The hosting service provider of our websites automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

• website visited

• Date and time of website visit/ server request

• Time zone difference to Greenwich Mean Time (GMT)

• Access status/HTTP status code

• amount of data transferred

• Successful retrieval message
• Browser type and browser version
• operating system used

• referrer URL (the previously visited page)
• host name of the accessing computer

• IP addresses

The temporary storage of the IP address by the system is necessary to enable our websites to be delivered to your computer. For this purpose, the IP address must be stored at least for the duration of the session. We also use the data in the log files to optimize our website and to ensure the security of our websites. Log files are not used to evaluate the behavior of website visitors and for marketing purposes and are not associated with other data collected from you by us. The storage of IP addresses enables criminal prosecution in the event of cyber attacks or illegal use, because the IP addresses can be assigned to a user via the provider so that the user can be identified. For this reason, the log files are stored by our hosting partner for a maximum of 14 days and then deleted.

The legal basis for the temporary storage of data in log files is our legitimate interest. The collection of data to provide the websites and the storage of the data in log files is mandatory for the operation of our website. There is therefore no option for you to object.

30. Your rights

In principle, you have the rights to information, correction, deletion, restriction, data portability, objection to processing and revocation of consent with regard to your personal data.

Please note, however, that we reserve the right to assert the restrictions provided for by law, for example if we are obliged to store or process certain data, have an overriding interest in doing so (insofar as we may rely on them) or need them to assert claims.

Please note that the exercise of these rights may conflict with contractual agreements and this may have consequences such as early termination of the contract or cost consequences. We will inform you in advance where this is not already contractually agreed.

If you believe that the processing of your personal data violates data protection law, or your data protection claims have otherwise been violated in any way, you can also complain to the competent supervisory authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC; https://www.edoeb.admin.ch/).

Exercising your data protection rights generally requires that you clearly prove your identity (e.g. by means of a copy of your identity document, where your identity is otherwise not clear or cannot be verified). To assert your rights, please contact us by e-mail using the contact option specified in section 1.

Notification and contact us: If you have any questions about this privacy policy or about your data, please contact us at: datenschutz@hochdorf.com  

31. Changes to this privacy policy — status

We expressly reserve the right to supplement or change this privacy policy at any time. All changes and additions are at the sole discretion of the company.

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